Baked by

Baked By is an independent shop based in Lancaster. Bringing together their love for fresh local ingredients and baking, paired with a casual friendly service they supply delicious confectionery both locally and around the UK.

The Baked By logo was developed in a simple contemporary style using the idea of a flour effect on the typography. The branding carried through onto their packaging and is currently being developed for other aspects of their shop and mailing service. One of the main concepts was to use peoples first names, so receiving a cake ‘Baked by… Lucy’ made the whole experience more personal.

Brand development