MEadowhall

Situated in Sheffield, Meadowhall is one of the largest shopping centres in the north. Part of the mall called 'The Lanes' sells quirky, unique and one-off gift ideas. Our first job was to develop hoardings for this area. We used a fun illustrative approach reflecting the types of products and shops in this area.

For the general, leading brand area we developed a photographic style advertising the current sale. This was used on plasma screens in and outside of the shopping centre.

Sales hoardings and literature.